| We're all familiar with the typical model for online shopping: you click on an item, click to put it into your cart, get shunted over to the cart, click to continue shopping, click your next item, wait while the cart page loads, click again (and again and again) to get to the next item you want to buy, click to your cart...click...click...click...
A new ecommerce solution called Visual Cart completely changes this experience. With a Visual Cart online store, you choose your item and it goes into your shopping cart on the page so you can see it all the time -- just as you can see what's in your cart as you shop at the grocery store. Without the time-consuming navigation from page to page, your shopping is quick and easy.
Visual Cart is new and different from the point of view of the seller, too. A Visual Cart looks and functions like a custom business web site with an integrated shopping cart. Not only does the smoothness of the process mean there are fewer abandoned shopping carts than with a typical online cart, but the process of getting online and of keeping the store updated are very smooth as well. A Visual Cart store can be up and running in just a couple of weeks, for a fraction of the price of a custom ecommerce site.
These features make Visual Cart a practical new alternative for smaller businesses, who in the past have had to make do with mass-produced websites. These businesses now can have the kind of professional quality ecommerce sites that inspire trust in search engines and in shoppers.
Visual Cart was developed by Arkansas-based web design firm Sharp Hue, Inc. CEO Shan Pesaru, a computer engineer, approached the need for ecommerce solutions with a fresh eye and a passion for usability.
"I wanted to create a solution for people who wanted to sell their products online but worried that it would be complicated or too expensive. But I didn't want to start with the standard model and look for ways to cut costs," explains Pesaru. "That leads to headaches down the road. Instead, I wanted to focus so strongly on usability that my system would save time and money throughout the life of the business. Visually appealing interfaces and an elegant checkout process make for happy customers."
This philosophy is evident throughout Sharp Hue's business model. Servers with zero downtime, custom web design that includes everything from domain registration to search engine optimization, and a high level of expertise and responsiveness characterize the firm.
"Visual Cart is our way of providing the essential elements of that custom experience at an amazing price," says Pesaru.
Learn more about Visual Cart and see a portfolio of customized storefronts at www.visual-cart.com and at www.sharphue.com. |
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