NTTA.org: A lesson on how not to design a site

I have spent an 20 minutes on NTTA’s web site ( North Texas Toll Authority) trying to figure out how to log in to pay a zip cash bill. This site is a classic example of what I like to call “needless chaos.” These are sites that like to run people around in circles as they try to find what they need. Honestly, the only reason anyone would visit this site would be to pay a zipcash bill or update their Tolltag info. Those options should be front and center on the main page, and yet when you get on this site it isn’t clear where to go or how to get what you need. I went to a page that asked me to input all my zipcash bill info and was told they couldn’t find anything.

I then tried to log in to my Tolltag account and was eventually locked out of the site. That is my idea of a poorly designed site. I find it ironic that these clowns are more interested in having me follow them on Facebook and Twitter than paying my bill. Yet, both of those are front and center on the main page of the site.

Just to add insult to injury I called their phone number and it rings busy. Ahh, those tax dollars at work.

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