This is a question I pondered myself until this year when I decided to get serious about Facebook. I took the time to set up a nice business page at fb.com/dallaswebdesign. There are a few things that I have done to make the site more SEO friendly and keep it updated. First off, if I have designed a website for you it likely was built on wordpress, my CMS engine of choice. If you are not blogging on your site yet, you should. Search Engines LOVE fresh content. Make sure to talk about things relative to your business, but don’t let it stagnate. I can assist you with articles if you want to get your site updated.
Step two is to connect your site to Facebook so these blog postings show up automatically. This is done with a simple plug in. Thus, you are adding fresh content to facebook without any additional work.
Step Three is to get fans, email everyone you know in facebook and in your business. Hold a contest ( maybe you have noticed some large companies doing this right now) and give away something to drive traffic. Once of the nice things about facebook is once you have 25 fans you get to select your page URL name, in my case it is dallaswebdesign. This gives me a small advantage in facebook and in Google. Better you get the URL before your competitor wakes up and does it.
Now, the question is why am I doing all of this? If you could advertise for free to your clients and customers on a regular basis, somewhere where you knew they were spending time, wouldn’t you do it? Here are some staggering statistics, about facebook. 800 million people are on FB and they all spend time reading updates and posting photos, why shouldn’t your news be in the mix?
